Discover A Dazzling Spectrum Of Bold, Brilliant Color WITH JOICO COLOR INTENSITY—our intensely concentrated pigments designed to help you create over-the-top results that last up to 20 shampoos.* Color Intensity’s intermixable formula can be appli...
Discover a dazzling spectrum of bold, brilliant color with Joico Color Intensity —our intensely concentrated pigments designed to help you create wow-worthy results that last up to 20+ shampoos.* Color Intensity’s intermixable formula can be appl...
Defy Damage IN A FLASH helps build bonds – delivering a dazzling, 7-second transformation you can see and feel. A unique liquid-to-crème formula, this swift hair protector helps build bonds, making hair stronger* and less prone to breakage.
Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW Defy Damage haircare system. From salon to home and beyond, this damage-defy...
Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joicorsquos NEW Defy Damage haircare system. From salon to home and beyond, this damage-...
Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joicorsquos NEW Defy Damage haircare system. From salon to home and beyond, this damage-...
Defy Damage Protective Masque for bond strengthening and color longevity Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joicorsquos NEW...
Defy Damage Protective Shampoo for bond strengthening and color longevity. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joicorsquos N...
Defy Damage Protective Shampoo for bond strengthening and color longevity. Protect all hair types from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that lead to dry, dull, lackluster locks with Joico’s NEW D...